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We make rad hoodies using iconic images of San Diego's coastal cities, beaches, and surf breaks. We are makers, creators, designers and artists that capture time and experience and connect it to clothing.

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We also want to do more than make your next favorite hoodie...

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Our company was built to propel sustainability and equality by selling clothes people love.

Our goal is to create and drive a sustainable and ethical system of change. For us it starts with workers in the U.S. being treated fairly and paid fairly. We believe the folks with the least resources should be helped the most. How do we deliver towards our mission?

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We donate +10% of net profits to nonprofits that propel economic equality.  Since 2021 we have supported and donated to organizations including, The Institute for Policy StudiesUnited for a Fair EconomyGarment Workers CenterNational Day Labor's Organizing Network, and  Fight For $15 to name a few.  learn more

It doesn’t get any better than selling clothes made by workers to help workers.  

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Our mission is in our product too. Check it out-

Equality in design.

The root of our very first design is combination of and = sign and a horizon. It's equality on the horizon, the future we want to see.